Rabu, 26 November 2014

[I906.Ebook] PDF Ebook Strategic Management: Planning for Domestic & Global Competition, by John A. Pearce, Richard B. Robinson

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Strategic Management: Planning for Domestic & Global Competition, by John A. Pearce, Richard B. Robinson

Strategic Management: Planning for Domestic & Global Competition, by John A. Pearce, Richard B. Robinson



Strategic Management: Planning for Domestic & Global Competition, by John A. Pearce, Richard B. Robinson

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Strategic Management: Planning for Domestic & Global Competition, by John A. Pearce, Richard B. Robinson

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout "Strategic Management, 13/e". This thirteenth edition of "Strategic Management" has a refined message and a new subtitle: "Planning for Domestic & Global Competition". This new edition is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century. The authors complement the focus on strategic planning for success within U.S. borders with unprecedented attention on how U.S. firms can leverage their domestic success by forming international partnerships and can achieve international success by becoming actively involved in global trade. These are exciting times, and they are reflected in this book. The new edition includes New or revised chapter material, 30 New cases, and dozens of New illustrations.

  • Sales Rank: #1267437 in Books
  • Published on: 2012-04-01
  • Original language: English
  • Dimensions: 10.04" h x 1.30" w x 7.99" l, 3.57 pounds
  • Binding: Paperback
  • 512 pages

About the Author
John Pearce (Wayne, PA) teaches at Villanova University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Same as US version
By Stephanie
I bought this book to reduce my expenses for grad school. it is identical to the US version the professor is using. And i love having a paperback textbook instead of hardcover. its much lighter to carry around. Sometimes paperbacks can be fragile but the pages are staying intact.

1 of 1 people found the following review helpful.
Same book as the hardcover.
By BigChris7734
Same book as the hardcover for a fraction the price. What's not to like? I only wish it was available in eBook format...

0 of 0 people found the following review helpful.
p m
By Sweetpea3
Strategic management really helped me to understand what my instructor wanted.
Thanks,

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Selasa, 25 November 2014

[C534.Ebook] Fee Download Permission Marketing, by Seth Godin

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Permission Marketing, by Seth Godin

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Permission Marketing, by Seth Godin

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

  • Sales Rank: #98026 in Books
  • Published on: 2007
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.80" h x .0" w x 5.08" l, 1.10 pounds
  • Binding: Paperback
  • 256 pages

Amazon.com Review
Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone's attention, you first need to get his or her permission with some kind of bait--a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you're on your way to establishing a long-term relationship and making a sale. "By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message," he writes. "It serves both customers and marketers in a symbiotic exchange."

Godin knows his stuff. He created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where he is a vice president. Godin delves into the strategies of several companies that successfully practice permission marketing, including Amazon.com, American Airlines, Bell Atlantic, and American Express. Permission marketing works best on the Internet, he writes, because the medium eliminates costs such as envelopes, printing, and stamps. Instead of advertising with a plain banner ad on the Internet, you should focus on discovering the customer's problem and getting permission to follow up with e-mail, he writes. Permission Marketing is an important and valuable book for businesses seeking better results from their advertising. --Dan Ring

From Publishers Weekly
Godin, a business whiz kid who does direct marketing for Yahoo!, asks a provocative question: Does advertising work? He cites example after example of recent misguided campaigns, a "waste jamboree" of traditional ads aimed at consumers who no longer care. There's an "infoglut" out there, he says, of ads in myriad media whose only power is to "interrupt" people's lives. Godin's professional journey to his current status as a guru of online promotion began with his work for such industry bigs as Prodigy and AOL. Now, he specializes in direct-mail campaigns online, where he takes advantage of the interactive nature of the technology. Using traditional terms such as reach and frequency to define his efforts, he moves further, into the touchy-feely area of "permission marketing," his term for developing a personal relationship with consumers, where they actually enjoy receiving correspondence. On tape, Godin's message is winning because of his youthful attitude: self-assured, at times cocky, but always sensible. Based on the 1999 Simon & Schuster hardcover. (Aug.)
Copyright 1999 Reed Business Information, Inc.

Review
Tom Peters Seth Godin moves to the front ranks of Internet Marketing Gurus with this masterful book. It's trite to say it, but this is a real "must read."

Business Week Seth Godin is the ultimate entrepreneur for the Information Age.

Robert Tercek Senior Vice-President, Sony Pictures Entertainment The principles of Permission Marketing are incredibly valuable to everyone involved in media today.

Lester Wunderman Chairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world; author of Being Direct. Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention. Seth Godin's Permission Marketing is a big idea.

William C. Taylor Founding Editor, Fast Company Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to -- in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it.

Mark Kwamme CEO, CKS Group Permission Marketing is a testament to Godin's profound grasp of digital marketing. "Interruption Marketers" everywhere would do well to read this book.

Eric Hippeau Chaiman, Ziff-Davis, Inc. Finally, here's a measurable method for marketing in a world filled with clutter.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Another piece of gold from " the past" with more knowledge than 10+ current "marketing books
By @insurancebillvj
This book is about 17 years old which means the knowledge is in the neighborhood of 20 years old but really it is much older. Why read it? Because this is as or more relevant now, 2016, than it was in 1999. I tend to be a bit biased to some older books and this one is no exception. Why? Because it was written before books became the trendy thing "to do" because it was great for marketing. Any chance you have to learn from a practitioner you'll be better off than reading what some college professor or researcher or worse, someone who is just trying to market/brand themselves.
More signs of a good book; If you can take it's content and apply it to the current times and it will still produce profits. Want more? Although he might have been slightly off on a couple of things, a good chunk of this book is essentially Mr. Godin looking into a crystal ball and describing the future.
A great intersection of past knowledge, current trends(circa 1999 but still relevant) and a wonderful philosophy, compiled by a human being that repeatedly helps makes humanity better.

2 of 2 people found the following review helpful.
It's fabulous but outdated
By Gisela Hausmann
To get this off my chest I want to begin by saying that illustrating the statement "Frequency works" with Muhammad Ali's fight record is simply wrong, or, at best a not well chosen example. Godin writes "Muhammad Ali did not become heavyweight champion by punching twenty people one time each. No, he became the champ by punching one guy twenty times. By applying frequency to the poor opponent's head, Ali was able to bring his message home..."

I might have ignored this if it did not come up a second time.

"... Back to Muhammad Ali again. After he's hit someone ten times and the guy's still standing, the opportunity for a quick knockout is long gone. Only through persistence..."

If this is about illustrating `persistence' there are better examples. If this is about "boxing/Muhammad Ali AND persistence" it's a really bad example. Muhammad Ali averaged 9th round KOs. That was Ali's style. Mike Tyson averaged 3rd round KOs. That was Tyson's style. Indeed, Tyson knocked out Michael Spinks in 91 seconds in one of the fastest KOs in the heavyweight division.

Whereas Ali took the time to dance with the "Ali Shuffle, to showboat, and even talk to his opponent, Tyson did what he came to do -without show (he sold the outcome). But there is a lesson to be learned. After some time Tyson's fights could not be sold in the United States anymore; most famously Tyson vs. Buster Douglas took place in Tokyo, because Americans weren't going to pay hundreds of dollars for what they thought would be a 90 seconds fight (Boxing is about entertainment too). Ali knew this. That is why boxing is such a bad example for the contents of this book. Any boxer, who pursues "selling the fight and going for a later round knock-out" risks injury and loss, but fighters, who go for the quick sale, cannot sell anymore after they have done this for a while. So, if the "message" is about winning, the strategy depends on the opponent, and that is why boxing is not a great example.

Aside from this flaw Seth Godin's book is a great book. His elaborations about permission marketing vs. traditional Interruption marketing are brilliant and I can only guess what a huge impact this book made in 1999. Even today students of marketing must be riveted to read about the historic developments in marketing, never mind that some of the quoted companies don't exist anymore. E.g. my children (in their early 20's), who know much more about phones than I will ever know, have never heard of MCI. Then again, maybe reading about MCI might prompt them to read up on who this former telecommunications company was and find out why it went down.

Of course telecommunication companies are notorious for their ridiculous approaches. For a short while I was Charter's customer. This company thought they can handle `permission marketing' their own way. Even though I told them that I wanted to buy Internet services only, and that I haven't had TV since 2009, and, that I did not intend to get TV because I find nothing worthy to watch, they called me every 10 days to offer me TV. So I cancelled them. At that occasion the customer service representative asked me why I cancelled their services and I told him that I felt harassed. To which he replied that I should have gotten on their no-call list. To which I replied, that no, the fact that they knew my phone number did not entitle them to call me anytime between 8-5 whenever they felt like it. Not even my mother calls me during working hours. Additionally, the fact that I told them more than 20 times in no uncertain terms that I was not interested in getting TV, clearly demonstrated that they were NOT listening to their customer. My new provider sends me "invitations to get TV" every 2 weeks, via snail mail. I throw their mail into my recycle bin.
Naturally, Seth Godin elaborates about telecommunications companies too, only he writes about Bell Atlantic, which today is Verizon. I wonder how many of the younger readers of this book know that.

The above is a perfect example of permission marketing gone wrong and I would hope that somebody from Charter's marketing department reads Seth Godin's book sometime soon. I really appreciated Seth Godin's elaborations about the "five levels of permission". Looking into my Inbox I can tell that many corporations' marketing departments have taken Seth Godin's advice to heart. Of course the downside of this is that most people simply delete their flood of emails and that's that. In fact email providers are developing programs to assist this process because people don't have enough time to unsubscribe the unwanted content.

Absolutely brilliant are Godin's mentioning of Columbia Record Club and the Book of the Months Club. Indeed it was these concepts that lay the foundation for brilliant permission marketing but we don't get to read too much about these great innovators anymore.

While I realize that the book is listed as "published in 1999" I had hoped that the book included some kind of an update, maybe a 3-5 page foreword would have been excellent. The way how it is presented "Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers" is more of a history book than a cutting edge book. That kind of surprised me.

Gisela Hausmann, author & blogger

6 of 6 people found the following review helpful.
Overrated, needs more substance
By AmazingReader
This sort of marketing has been around for a long time, it's just Seth invented the name. I find that this book needs more substance. What's in it for me? What are the take-aways? There are way better marketing books out there.

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Sabtu, 22 November 2014

[P410.Ebook] Fee Download Modern Refrigeration and Air Conditioning, by Andrew D. Althouse, Carl H. Turnquist, Alfred F. Bracciano, Daniel C. Bracciano, Gloria M. B

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Modern Refrigeration and Air Conditioning provides an excellent blend of theory, skill development, and service information, making it a leader in the refrigeration and air conditioning field. This comprehensive text teaches both fundamental principles and the service techniques needed to diagnose and remedy refrigeration and HVAC problems. In addition, this textbook also provides information on properly designing, sizing, and installing new HVAC-R�systems.

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  • Sales Rank: #34507 in Books
  • Published on: 2013-06-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.50" h x 9.00" w x 2.00" l, 7.10 pounds
  • Binding: Hardcover
  • 1488 pages

About the Author
Alfred F. Bracciano
Alfred Bracciano received a Bachelor of Science degree in Industrial Education with Certification in Vocational Education from Wayne State University in Michigan. He also earned a Masters degree in Secondary Education and a Specialist degree in Administration and Supervision.
Mr. Bracciano was employed as a teacher of Refrigeration and Air Conditioning for twelve years. He then became Director of Career and Technical Education for Warren Consolidated Schools in Warren, Michigan. He taught Community Resources Workshops for Michigan State University and presented at conferences throughout the country.
Mr. Bracciano is a life member of the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE), Refrigeration Service Engineers Society (RSES), Association for Career and Technical Education (ACTE), and the American Technical Education Association (ATEA).
Daniel C. Bracciano
Dan Bracciano graduated from Oakland University in Rochester Hills, Michigan, with a Bachelor of Science degree in Mechanical Engineering. He began his career in HVACR at the Warren Schools Career Center, graduating in HVACR, and worked in the HVACR field performing air conditioning installations and domestic and commercial refrigeration, heating and air conditioning service.
Dan has 26 years of experience working in design development and manufacture of HVAC systems for General Motors, Mitsubishi Climate Control, and Alternative Energy Corporation. He holds several patents in the field, including a patent for a Modular Hermetic HVAC system. Dan is a member of the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE) and the Mobile Air Conditioning Society (MACS).
Gloria M. Bracciano
Gloria Bracciano received a Bachelor degree in Education, a Masters degree in Curriculum and Instruction, and an Education Specialist degree in Administrative Leadership. She completed coursework in Heating, Ventilation, Air Conditioning and Refrigeration through Oakland and Macomb Community Colleges.
Ms. Bracciano has worked in the field of education for over twenty-five years and has held positions as both university professor and administrator. Currently, she is the Provost of Gulliver Schools. Ms. Bracciano specializes in development and implementation of innovative curriculums and has presented at local, state, and national conferences.
Ms. Bracciano is a member of the American Society of Heating, Refrigerating and Air-Conditioning (ASHRAE), Refrigeration Service Engineers Society (RSES), and the American Technical Education Association (ATEA).

Most helpful customer reviews

7 of 7 people found the following review helpful.
Exactly what we were looking for.
By TMolina
Ordered this for my husband & it's exactly what he needed. Saved $30+ over the college book store price.
Be sure to read the product description before ordering. Being offered is a hard cover book & workbook, at two different price points. When ordering online, I really rely on product reviews, and had I relied on previous reviews from folks that didn't look carefully at what they were ordering I wouldn't have made the purchase. Thankfully I read & felt comfortable knowing Amazon would stand behind their product had it not have been what I needed. Thanks Amazon!

2 of 2 people found the following review helpful.
I bought their earlier book and learned refrigeration from and ...
By Jerry M. Bernstein
I bought their earlier book and learned refrigeration from and passed my test without going to school. I gave my copy to a younger guy hoping he will do the same as I did...I didn't want to be without a copy, so I bought the newer edition which has some of the newer refrigerants in it.

7 of 8 people found the following review helpful.
It's easier to judge if you have the table of contents...
By calvinnme
1.Fundamentals of Refrigeration
2.Refrigeration Tools and Materials
3.Basic Refrigeration Systems
4.Compression Systems and Compressors
5.Refrigerant Controls
6.Electrical-Magnetic Fundamentals
7.Electric Motors
8.Electric Circuits and Controls
9.Refrigerants
10.Refrigerant Recovery/Recycling/ Reclaiming
11.Domestic Refrigerators and Freezers
12.Servicing and Installing Small Hermetic Systems
13.Commercial Systems
14.Commercial Systems– Applications
15.Servicing and Installing Commercial Systems
16.Commercial Systems– Heat Loads and Piping
17.Absorption Systems– Principles and Applications
18.Special Refrigeration Systems and Applications
19.Fundamentals of Air Conditioning
20.Basic Heating and Air Conditioning Systems
21.Heating and Humidification Systems
22.Cooling and Dehumidifying Systems
23.Air Distribution, Measurement, and Cleaning
24.Central Air Conditioning and Heat Pumps
25.Solar Energy
26.Air Conditioning and Heating Control Systems
27.Air Conditioning Systems–Heating and Cooling Loads
28.Automotive Air Conditioning
29.Servicing and Troubleshooting Simplified
30.Passing Technician Certification Exams
31.Technical Characteristics

Show Less

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Rabu, 19 November 2014

[D712.Ebook] PDF Ebook Psychiatric Nursing, 6e, by Norman L. Keltner EdD RN CRNP

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Psychiatric Nursing, 6e, by Norman L. Keltner EdD  RN  CRNP

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Psychiatric Nursing, 6e, by Norman L. Keltner EdD  RN  CRNP

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Psychiatric Nursing, 6e, by Norman L. Keltner EdD  RN  CRNP

Learn the therapeutic skills you need for your role in psychiatric nursing care! Psychiatric Nursing uses a practical, three-pronged approach to psychotherapeutic management that clearly explains how to care for patients with psychiatric disorders. It emphasizes the nurse's three primary tools: themselves, medications, and the environment. Written by Norman L. Keltner, Carol E. Bostrom, and Teena McGuinness, each an educator and advanced practice nurse, this text covers the latest trends and treatments and provides a solid, real-world foundation for the practice of safe and effective psychiatric nursing care.

  • Unique! A practical three-pronged approach to psychotherapeutic management includes: 1) the therapeutic nurse-patient relationship, 2) psychopharmacology, and 3) milieu management.
  • Unique! Norm's Notes offer helpful tips from the lead author at the beginning of each chapter, making it easier to understand difficult topics.
  • Unique! Putting It All Together summaries are provided at the end of each chapter.
  • Patient and Family Education boxes highlight information that should be provided to patients and families.
  • Family Issues boxes highlight the issues families must confront when a member suffers from mental illness.
  • Nursing care plans emphasize assessment, planning, nursing diagnoses, implementation, and evaluation for specific disorders.
  • Case studies depict psychiatric disorders and show the development of effective nursing care strategies.
  • Clinical examples from the authors' own experiences illustrate concepts with real-life clinical situations.
  • Learning objectives at the beginning of each chapter preview the important principles to follow.
  • Study Notes summarize each chapter's important content.
  • Critical thinking questions help you expand your clinical reasoning skills.
  • Suicide and Other Self Destructive Behaviors chapter identifies risk factors associated with suicidality and various forms and characteristics of self-mutilation.
  • War Related Psychiatric Disorders chapter describes the symptoms and treatment options for posttraumatic stress disorder and traumatic brain injury patients.
  • New approach for Introduction to Milieu Management chapter recognizes the shift of the therapeutic environment from inpatient units to community settings, plus nurses' changing roles.
  • New approach for Nutraceuticals and Mental Health chapter focuses on foods that provide health and medical benefits.
  • Student resources on the companion Evolve website�include downloadable audio chapter summaries, NCLEX� examination-style review questions, psychotropic drug monographs, and learning activities.

  • Sales Rank: #365139 in Books
  • Published on: 2010-10-14
  • Original language: English
  • Number of items: 1
  • Dimensions: .90" h x 8.40" w x 10.80" l, 2.50 pounds
  • Binding: Paperback
  • 560 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Quick and to the Point!
By Syane
I am really enjoying this book this quarter. The chapters are short and sweet. You can move along quickly and you are learning. There are few test questions on the evolve website, and that is mainly because the chapters are so small. I love this book! The 'Norm's Notes' are my favorite! Happy to have some 'light reading' this quarter.

1 of 1 people found the following review helpful.
Required text
By Cam
Bought for required reading, but actually really like. The chapters are short, easy to read, and have a summary of key points. I like the "Norm's Notes" feature too. Each section also has a really short clinical scenario that applies the information.

1 of 1 people found the following review helpful.
Great Textbook!
By HannahGroat
The author of this text has put a lot of effort into making these concepts easy to understand. He uses lots of great examples! Seller was great, too! Would recommend!

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Kamis, 13 November 2014

[M620.Ebook] Ebook Free Applied Minds: How Engineers Think, by Guru Madhavan

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Applied Minds: How Engineers Think, by Guru Madhavan

“Engineers are titans of real-world problem-solving. . . . In this riveting study of how they think, [Guru Madhavan] puts behind-the-scenes geniuses . . . center stage.”―Nature

Dubai's Burj Khalifa―the world’s tallest building―looks nothing like Microsoft’s Office Suite, and digital surround sound doesn’t work like a citywide telecommunication grid. Yet these engineering feats have much in common.

Applied Minds explores the unique visions and mental tools of engineers to reveal the enormous―and often understated―influence they wield in transforming problems into opportunities. The resulting account pairs the innovators of modern history―Thomas Edison, the Wright brothers, Steve Jobs―with everything from ATMs and the ZIP code system to the disposable diaper.

An engineer himself, Guru Madhavan introduces a flexible intellectual tool kit called modular systems thinking as he explains the discipline's penchant for seeing structure where there is none. The creations that result from this process express the engineer's answers to the fundamental questions of design: usefulness, functionality, reliability, and user friendliness.

Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment.

Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.

  • Sales Rank: #301746 in Books
  • Brand: Madhavan Guru
  • Published on: 2016-08-16
  • Released on: 2016-08-16
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.30" h x .80" w x 5.50" l, .0 pounds
  • Binding: Paperback
  • 272 pages
Features
  • Applied Minds How Engineers Think

Review
“Anyone trying to interest America’s young people in technical careers should read Applied Minds…. Writing with a liveliness that reflects the energized, creative, problem-solving people he talks about, Madhavan, a biomedical engineer, presents a completely engaging survey of what engineers do―and why you wish you could do it, too.”
- Nancy Szokan, Washington Post

“An accessible and very human story of innovators.”
- Gemma Tarlach, Discover

“Engaging…[and] insightful.”
- Sybil Derrible, Science

“The heroes of Guru Madhavan’s compact book about the logical habits of engineers are not the usual suspects of the iPhone era. With barely a mention of Wozniak or Jobs, the author takes us back to an earlier time so that we can witness the solving of problems that have long since gone away.”
- Jon Gertner, Wall Street Journal

“A real pleasure to read, and lots to learn.”
- Tim Harford, The Financial Times's Undercover Economist and presenter of BBC Radio 4's More or Less

“This thoroughly engaging book demonstrates that engineering thinking is truly multidisciplinary, multinational, and multicultural. Through its diverse cast of engineers and wide-ranging examples of their achievements, Applied Minds leaves little doubt that our world is a better place because of the engineers who inhabit it.”
- Henry Petroski, author of To Engineer Is Human and The Essential Engineer

“An unabashed celebration of engineers and their ‘plug and play’ thinking tool kit…. Applied Minds is worth sharing with young engineering students.”
- Robin Tatu, Prism Magazine, American Society of Engineering Education

“In this smart, insightful, and fascinating book, Madhavan shows how engineers turn problems into opportunities. The engineering mind-set is something we should all study and embrace. It applies to every aspect of life.”
- Walter Isaacson, author of The Innovators and Steve Jobs

About the Author
Guru Madhavan is a biomedical engineer and senior policy adviser. He conducts research at the National Academy of Sciences and has been named a distinguished young scientist by the World Economic Forum. He lives in Washington, DC.

Most helpful customer reviews

18 of 19 people found the following review helpful.
Written in a very conversational style with lots of interesting historical anecdotes
By Kent Price
There is lots of good material organized in chapters: (Prologue) Invisible bridges; (1) Mixing and matching; (2) Optimizing; (3) Enhancing efficiency and reliability; (4) Standardizing with flexibility; (5) Solutions under constraints; (6) Crossing over and adapting; (7) Prototyping; (8) Learning from others; (Fadeout) A mindset for the multitudes. At the end there is a long section "Sources and resources", "Acknowledgments", and a comprehensive "Index".

The book is written in a very conversational style with lots of interesting anecdotes from history such as the Rosie Ruiz fake marathoner story (she took public transportation) that led to the need to track each individual runner. But sometimes the story is overly long or convoluted and reader may lose track of the point the author is making. The chapters could have used editing to restore focus.

All in all, I enjoyed the book but wished for more focus by the author.

2 of 2 people found the following review helpful.
This is a good description of how engineers break a complex problem into ...
By Good Food Fan
This is a good description of how engineers break a complex problem into manageable elements that can then be solved. This approach can be used for many problems outside the usual areas of engineering. It a very good read.

2 of 2 people found the following review helpful.
A mind altering experience
By Paul O. Davis
Lots of nuggets to mine

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Sabtu, 01 November 2014

[P277.Ebook] Ebook Download Joel Robuchon Cooking Through the Seasons, by Joel Robuchon

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Joel Robuchon Cooking Through the Seasons, by Joel Robuchon

1995 One of France's acclaimed chefs presents 50 tempting recipes.

  • Sales Rank: #1986824 in Books
  • Brand: Brand: Rizzoli
  • Published on: 1995-09-15
  • Released on: 1995-09-15
  • Original language: English
  • Number of items: 1
  • Dimensions: .81" h x 9.28" w x 11.56" l,
  • Binding: Hardcover
  • 184 pages
Features
  • Used Book in Good Condition

Language Notes
Text: English
Original Language: French

Most helpful customer reviews

0 of 1 people found the following review helpful.
English version of La Cuisine De Joel Robuchon: A Seasonal Cookbook
By Jitti Chaithiraphant
La Cuisine De Jo¿l Robuchon: A Seasonal Cookbook's price is ridiculously high. why pay that much when u can get it for lots less. This is a must buy. well written, classic French cooking technique. Plus, it's Robuchon's books.

0 of 2 people found the following review helpful.
Five Stars
By R. M.
thanks

17 of 17 people found the following review helpful.
A half-hearted attempt, that capitalizes on Robuchon's name.
By james.marzo@csfb.com
A large formated book with some sketch plates of shellfish, vegetables etc. Instead of a cookbook I would term the work a walk through the food classes. A noble attempt at conitinuing to educate the reader on the different ways to look at food. However, for a chef of Robuchon's quality and popularity, the reader is left with a feeling of being jipped. Not really getting any more personal cooking tips, or recipes that made him famous. This might have been a better third effort, not second. Your money is better spent elsewhere.

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